Changing the Game with Alternative Data
How tapping into non-traditional sources of information can change the way we do business and create new digital strategies.
Media Brands: It’s About the Experience, Not the Channels
If you asked your readers about your “brand experience,” what would they tell you? I was recently out in L.A. to speak on a panel at the Association of Audience Marketing Professionals (AAMP)’s annual conference, where I had the privilege of sitting in on several other sessions. A key theme of the event was the question, “What is the customer experience?” So, this got me thinking—are we too focused on channels (print, digital, social, in-person, etc.) and not overall experien
Are You Asking Yourself The Right Questions About Your Audience?
If not, then do you really know who they are? Know your audience. Sounds simple, right? But then why are we all constantly asking ourslves the following: Do we really know our audience? Do we know enough about our audience? Is there more we can learn about our audience? Stop. Take a step back and a deep breath, and let’s begin again. It amazes me how many content marketing clients truly do not ask their readers or target audiences what they are interested in. Not just once, b
Setting the Foundation to Any Content Marketing Campaign
Most content strategies crack under pressure due to lack of stability from the start.
The Wild World of Preparing Custom Content
Three questions to ask when beginning a content marketing campaign for clients.
The Trifecta Solution in Content Marketing
Webinars can check off all the major content marketing boxes — if done right.
Content Marketing for Lead Generation: Quality or Quantity?
The answer may seem obvious, but generating sales-ready leads requires a nuanced approach.
After the Sale: Executing and Exceeding Client Needs in Content Marketing
Three key tips for sales reps and internal execution teams.
Repurposed Content: The Gift that Keeps on Giving
Media companies often overlook one of the easiest wins in content marketing.
The Importance of Social Strategy in Content Marketing
Your social platforms can be a game changer; but are you ready to play?
