If not, then do you really know who they are? Know your audience. Sounds simple, right? But then why are we all constantly asking ourslves the following: Do we really know our audience? Do we know enough about our audience? Is there more we can learn about our audience? Stop. Take a step back and a deep breath, and let’s begin again. It amazes me how many content marketing clients truly do not ask their readers or target audiences what they are interested in. Not just once, b