Audiences are the most valuable asset a media company can have and for a brand looking to get in to a B2B media company to generate new lead

Let me start off with a couple questions to my fellow publishers and sales teams…do you know what you full portfolio looks like?

If you asked your readers about your “brand experience,” what would they tell you? I was recently out in L.A. to speak on a panel at the Association of Audience Marketing Professionals (AAMP)’s annual conference, where I had the privilege of sitting in on several other sessions. A key theme of the event was the question, “What is the customer experience?” So, this got me thinking—are we too focused on channels (print, digital, social, in-person, etc.) and not overall experien