April 22, 2019

How tapping into non-traditional sources of information can change the way we do business and create new digital strategies.

April 15, 2019

Online surveys are simple, easy and if done right can be fast to execute on. An online survey can reveal insights into how an audience views a product or can provide industry insights as to a problem that is happening thus revealing an opportunity for a company to swoo...

April 7, 2019

Audiences are the most valuable asset a media company can have and for a brand looking to get in to a B2B media company to generate new leads they expect the media company there doing business with to live and breath what their audience wants.

April 1, 2019

Let me start off with a couple questions to my fellow publishers and sales teams…do you know what you full portfolio looks like?

January 22, 2019

If you asked your readers about your “brand experience,” what would they tell you?

I was recently out in L.A. to speak on a panel at the Association of Audience Marketing Professionals (AAMP)’s annual conference, where I had the privilege of sitting in on several other...

October 31, 2018

No longer just a cost-effective add-on, virtual events create an environment from which to grow communities and complement in-person offerings.

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored web...

July 18, 2018

If not, then do you really know who they are?

Know your audience. Sounds simple, right?

But then why are we all constantly asking ourslves the following:

  • Do we really know our audience?

  • Do we know enough about our audience?

  • Is there more we can learn...

June 26, 2018

Most content strategies crack under pressure due to lack of stability from the start.

June 26, 2018

Three questions to ask when beginning a content marketing campaign for clients.

June 26, 2018

Webinars can check off all the major content marketing boxes — if done right.

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Changing the Game with Alternative Data

April 22, 2019

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