If you asked your readers about your “brand experience,” what would they tell you? I was recently out in L.A. to speak on a panel at the Association of Audience Marketing Professionals (AAMP)’s annual conference, where I had the privilege of sitting in on several other sessions. A key theme of the event was the question, “What is the customer experience?” So, this got me thinking—are we too focused on channels (print, digital, social, in-person, etc.) and not overall experien

No longer just a cost-effective add-on, virtual events create an environment from which to grow communities and complement in-person offerings. To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company’s first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event o

Three questions to ask when beginning a content marketing campaign for clients.